Promoting your music is fundamentally about visibility – making yourself known to as wide an audience as you possibly can.
Here are the main tried and tested methods that successful Indy musicians use to improve their visibility and promote their music.
Social media
Utilize platforms like Facebook, Twitter, and Instagram to promote your music and connect with fans.
Streaming services
Get your music on popular streaming platforms like Spotify, Apple Music, and SoundCloud.
Live shows
Play live shows at local venues to build a fanbase and promote your music.
Online communities
Join online communities like Reddit, Discord and MelodyFusion that are focused on independent music, and share your music with others.
Collaboration
Collaborate with other independent artists to reach a wider audience and expand your network.
Online PR
Reach out to bloggers, music reviewers, and influencers.
Paid Advertising
Utilize platforms like Facebook ads, Google AdWords to target your desired audience.
Networking
Attend music industry events and conferences to network with other industry professionals and gain exposure for your music.
Summary
If you’re already doing some of the above, try some that you’re not doing. If Albert Einstein, one of the greatest and most influential physicists of all time, said, “Insanity is doing the same thing over and over and expecting different results,” I’m inclined to believe him.
And if you’re not doing any of them, well it’s time to start. But don’t try doing everything all at once, just select one and start with that. Then, every couple of months, gradually start adding the others.
Remember, it's about being consistent and persistent in continuing to building relationships with your fans, media and industry people.